Market research and analysis | Neuroscience

Modern Research Partner in the CEE region.

WHY PAULAT?

We discover real behaviors, unconscious reactions and emotions of recipients.We increase the persuasiveness of advertisements, optimize the CX / UX of applications. We create brand communication strategies, identify the competitive advantages of products, services and brands.

We carry out market research, social studies and market analysis.

We carry out our research mainly through in-depth interviews, focus groups, CATI/CAPI interviews and CAWI surveys.We carry out neuromarketing tests (online and offline).Most often, our services are used by financial institutions, B2B companies and marketing agencies.We carry out research with migrants and refugees from Ukraine.The offline neuromarketing office and laboratory are located in Warsaw.

WHAT WE DO?

+1000 clients, +100 international studies since 2007.
We conduct +70 FGI's and +30K quantitative interviews every year.
Central and Eastern Europe, incl. Poland, Ukraine, Turkey.
We specialize in communication, branding, segmentations & neuromarketing.
We implement new technologies (eyetracking, eeg) to get precise and involuntary insights.

Insight Provocateurs in the CEE region.

FAST

We deliver results in a short time, because we use advanced analytics, online, telephone and smartphone studies, which allow instant consumer feedback.

We are fully compatible with our partners - panels, platforms, data analysis, and monitoring software.

EFFECTIVE

We deliver true insights. We have helped hundreds of clients from many countries in effective advertising campaigns, an increase in the number of customers, successful acquisitions of brands and companies, new products launches, precise targeting, and profiling.

See the results of our projects

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WISE

We use big data, analytics behavioral, focus groups, ethnographic interviews, and representative direct, telephone and online research. Complementarity through diversity and innovation.

Through experience, trusted partners, and market knowledge, we carry out research in Poland and in the CEE region.

MODERN MARKET INTELLIGENCE AGENCY

for business/ sales/ marketing/ trade/ R&D/ UX/ design

Improving the effectiveness of ads
Persuasiveness of advertisements
Brand positioning, image, attributes, tonality.
Usability / UX tests - design and navigation
Shelf/ Price Tests
Identification of target groups, segmentation
Determining market shares, sizes
Data mining
Political polls
Social studies
New Product Implementation
Campaign evaluations

We specialize in the CEE region (Poland, Turkey, Russia).

Learn more and Contact Us

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TECHNIQUES

We carry out both qualitative researches (focus groups, interviews, ethnography) and quantitative ones.

We carry out projects using different techniques - from online and telephone surveys to interviews using smartphones or in-depth interviews.

We combine traditional techniques with neuromarketing techniques as well as with behavioral analysis. It helps us to catch reaction or behavior and compare with opinions and declarations.

APPROACHES

We select the optimal mix of techniques and methodologies to achieve business goals.

Qualitatively - focus groups, in-depth interviews, dyads and triads, ethnography and workshops. We use internet communities, online monitoring analysis.

Quantitatively - interviews - online CAWI, F2F, CAWI, CATI. We do surveys (both F2F and telephone).

We carry out national and international studies on representative samples.

See the results of our projects

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ANALYTICAL MODELS

Statistical analyses, visual attention trackers, analysis of potential and/ or distribution channels complement the picture obtained from surveys and help us to determine the competitive environment.

We have unique models (Visual Tracker, Market Size&Share, Challenge Area, Region Brand Index, Gravitational Force Index) based on new, innovative technologies that help us to use effectively big data sources.

PRZEMEK MARCINIAK

Insight provocateur, author, sociologist, trainer, consultant, fundraiser, entrepreneur, university lecturer. Passionate about trekking and swimming.

20+ years of experience in the largest research companies in Poland and on the client side as a regional head of research for P&G and 3M.

Pioneer of using neuro-based types of research in communication research in Poland.

TEAM

We have carried out over 500 projects, mainly for the financial sector, advertising agencies and B2B companies.

Annually, we conduct over 30,000 interviews. Most of them in Poland, however we conduct studies in other CEE countries.

We have established our own analytical models, benchmarks for neuromarketing and research panel (refugees & migrants from Ukraine).

With proven partners, we conduct F2F, CATI and online studies in both B2C and B2B markets.

Check out some examples

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INSPIRATION

In 1916 in Singapore, the newspaper Lat Pau was established. It was the first newspaper to analyze and study the needs of readers and supply the content they required.

They printed the paper using rigid columns and headings with ads placed by articles, which made it the leading paper.

This idea is close to us - thanks to the precise identification of needs, we obtain the customer’s objectives and at the same time we build our experience.

See the results of our projects

Since 2007 we have been working for the most successful companies, public institutions and NGO's:

FINANCE SECTOR:

ANZ, BOS S.A., EWL Group, HSBC, ISL, PROVIDENT S.A., Zain Group

TOURISM:

Chorzów, Dolny Śląsk, Gorzów, Krynica, Kleszczów, Kołobrzeg, Olsztyn Płock, Sopot

STARTUP'S & NGO'S:

Biopolyplast, Akogo?, Liberties, UNICEF, WWF Polska, XBiolab, Van4Share

MARKETING AGENCIES:

Eskadra, Harris Interactive, Performance Media, Rebels Valley, Stratosfera

B2B SECTOR:

3M, BP, Polmedica, PPNT, Tarasola, TAURON, Thermaflex

AND:

BAT, DOZ, European Parliament, Maspex, Procter&Gamble, PISF, Leon Kozminski Academy, UR Kraków

See the results of our projects

CLIENTS ABOUT US

Thanks to PAULAT, we defined the full spectrum of client strategies and their potential and gained insights into long-term, effective marketing communication.

Finding the perfect purchasing occasion is the dream of every company. To be at the right time with the the right product. To beat the competition with speed and precision. Working with PAULAT helps us to maintain our leadership position in the market.

Good business decisions require a clear segmentation of users. A result of our project implemented with PAULAT was the preparation of a new offer and the optimal targeting of customers in terms of the new offer.

Enriching the results of analytic marketing with consumer insights allows the efficiency of business processes to be improved. Through research, processes gain content. Together with PAULAT, we help our customers succeed.

Success lies in precision because a mass approach generates massive costs. Precision requires identifying "opportunities" and offers of the expected value for the customer. Thanks to projects with PAULAT, we are adapting better to changing market needs.

With the support of PAULAT, we have modified the marketing communication strategy of our Festival and definition of target groups, which allowed us to gain new fans and broaden the audience of the Festival. We have used focus group interviews, F2F smartphone assisted interviews and neuromarketing, qualitative studies. The optimal mixture of techniques gave us broad background and precise direction for the improvement.

Since 2011, PAULAT has been responsible for carrying out analyzes and researches whose results have built effective marketing communication strategies for dozens tourist brands.
The ability to combine information from various sources, experience and innovative methods of data collection allow PAULAT to create valuable marketing insights and adaptable recommendations.

Using neuromarketing tests, we improved the navigation and fluency of telling the story of Tadeusz Kosciuszko in the form of a virtual museum http://kosciuszko.wielkiehistorie.pl/. Neuromarketing research has shown us the deficiencies in navigation and identified the main elements causing the departure of the virtual tour. The eye-catching test allowed us to modify graphics, video materials and structure.

On the first day of launch, we obtained 100,000 unique users.

Celem projektu badawczo analitycznego była analiza wielkości rynku usług dedykowanych seniorom w Polsce oraz analiza seniorów w wieku 65+ w Polsce. Analizy zostały przeprowadzone z wykorzystaniem aktualnych danych (z lat 2018-2020), w tym danych statystycznych GUS (Bank Danych Lokalnych), sprawozdań i raportów instytucji publicznych oraz wyników badań społecznych i marketingowych dotyczących seniorów w wieku 65+.

Usługa została wykonana do 21.08.2020 roku w sposób kompletny, cechowały ją wysoki poziom jakości wykonania oraz brak wad i usterek. Usługi zostały wykonane zgodnie z dokumentacją projektową, specyfikacją techniczną, normami i wiedzą techniczną.

Jan Niziński, COO, Koindeo

By analyzing the potential for one of our medical inventions, we have determined the size of the market and additional attractive therapeutic niches that we have not thought about before. The identification of competitive advantages and the indication of a business strategy allowed us to convince the investor to cooperate.

The results of the project carried out by PAULAT allowed to obtain funding for clinical trials of the new vaccine.

Zamówienie zrealizowane w ramach projektu pn. Platforma Startowa „Wschodni Akcelerator Biznesu” (nr projektu POPW.01.01.01-06-0001/18) zgodnie z wymaganiami zawartymi w zapytaniu ofertowym. W skład przedmiotu objętego odbiorem wchodzi raport z badania rynku pod kątem oszacowania potencjału biznesowego usługi estymacji śladu węglowego firm produkcyjnych, usługowych oraz instytucji finansowych (MS Word).

Strona odbierająca, po zapoznaniu się z przedmiotem odbioru, stwierdza, iż: 1. Przedmiot objęty odbiorem jest kompletny, wykonany zgodnie z umowę, w tym spełnia zakładaną w umowie funkcję.

Puławski Park Naukowo-Technologiczny

Przemek is a very proactive colleague and tookgreat strides in moving the business forward in Poland.
He wasgreat to work with and an excellent project manager.
Przemek is a brilliant researcher too and it was great to have worked with him.

James Endersby, Chief Executive, Opinium UK

There is an insight behing each success story.

It all starts with inspiration, curiosity and empathy. Thanks to our inquisitiveness and commitment, experience and openness to innovations, we have helped many clients achieve business success. The source of our recommendations is "insight", i.e. an important, relevant to the target group, unfulfilled need of the consumer / client, which can be addressed as part of the strategy, creating new products and services, marketing activities or sales campaigns. We are proud of these insights, which have helped our Clients.

We reach the hidden meanings, beliefs, and symbols that allow us to find and generate insights that are relevant and actionable.

Let us inspire You and contact us

Czech Republic - rebuilding a strong position on the tourist market

After 3 years, the number of tourists in the Czech Republic has returned to pre-pandemic levels. We conducted a marketing study to check how the Czech Republic has rebuilt its tourist position in Europe over the last three years.

The victory of the People's Party in the local elections in Spain.

On Sunday, May 28, 2023, local elections were held in Spain, which were a kind of dress rehearsal before the parliamentary elections to be held in the summer.

The biggest winner of the local elections is the People's Party (Partido Popular, PP), which won 31.5% of the vote (9 percentage points more than in the previous local elections in 2019).

Nyiregyhaza tourist USP - activities for families

Nyiregyhaza in Hungary, having in its offer two different attractions aimed at family tourists who like to drive to their place of residence in a maximum of a few hours by car (7 countries within reach), is able to quickly rebuild their position after the coronavirus pandemic.

Insights archive.

Contact Us

+48 664 050 992

paulat@paulat.pl

PAULAT | Rakowiecka 33/25 | 02-519 Warsaw | Poland